Many people think fairs are just about the exchange of goods, but even in the Middle Ages, people knew there was much more to them.
Not only goods were exchanged at fairs but also information and gossip. Moreover, new acquaintances were struck up; in a nutshell, such gatherings had the function of a contemporary Facebook. The day of the fair was so important that rulers often proclaimed important decrees on these occasions, because everyone came together and information spread very quickly through word of mouth. Such events became more common in Hungary in the years following the founding of the state. Some of the Hungarians living scattered throughout the Carpathian Basin came together at such times, thus strengthening the statehood, still in its infancy at that time.
This festive event is held in early May each year, on the weekend nearest to Gisela’s name day. It’s as if Veszprém had its own 20 August celebrations. And the personage honoured in all these festivities is none other than Queen Gisela, who, in the years around the foundation of the state, laid the foundations of the Veszprém we know today. At this time and at craft fairs, you can choose from a selection of goods from local and regional producers and artists. However, to honour the traditions inherited from the Middle Ages, there are also theatrical performances and a festive parade in the city. And who knows, if you’re amidst the crowds at the right time, you might even meet Queen Gisela herself in Veszprém.
